Digital branding is the most popular, widely used and effective strategy for businesses to engage their customers. According to the survey conducted by ThinkVine, nowadays, marketers spend most of their marketing budget on digital marketing in comparison to the traditional marketing strategy.
Understanding the Audience
Marketers need to have an in depth knowledge about the traits and tastes of their Audience. If they will not understand the consumers’ behavior and purchasing patterns, they will never succeed in any of the marketing strategy.
Quality Content Increases Leads
According to a survey, businesses that actively run their blogs get 67% increased leads in a month in comparison to those who do not prefer blogging. However, content marketing is the most unabated strategy this year as well. Almost all the brands are involved in developing the most useful and informative content for their audience than ever before.
BuzzSumo is widely used to search, amplify and monitor the content. It helps to identify the most searched and used content all over the globe and it also monitors competitors’ content. This helps the marketers to manage the content and engage maximum number of customers easily.
Marketing Analytical Tools
Marketers are using various analytical tools in order to monitor the performance of the business and engagement of the customers on their digital platforms. According to the CMO survey, marketing analytics are widely used all over the globe and the expenditure is expected to rise more than 60 percent. Google Analytics is one of the most useful tools to analyze traffic. You can easily examine the traffic on your website and their activities on your web pages. Kissmetrics is another effective tool that can help in conversion of the leads into actual sales.
SEO Optimization Tools
Webbe SEO Spider works the same way in which a search engine does for your website. It helps you to find out all the weaknesses and strengths of the website design, content and structure. Not only this, It also provides a weekly updates like Meta data, internal links, sitemaps, keywords audit, H-tags and many more. If you really want to add value to your website, this is a must tool which is commonly used worldwide by the professional marketers. Deep Crawl is another powerful tool that helps to improve and monitor performance of SEO.
Email Marketing Tools
MailChimp is most dominant and widely used for the purpose of email marketing. It provides user friendly and simple structure. One of the best things about MailChimp is that it can easily be installed and used by the software dummies even. With the help of this tool, you can easily design perfect mails to target your audience.
Along with this, GetResponse is another platform for lead generation, digital solutions and email marketing. It is an innovative suite for marketing at very low prices for the enterprises and SMBs. With this tool, marketers are not only saving their money and time but they are also having a lead nurturing and generation tool that guarantees best content for the audience.