5 Major Life Hacks About Digital Branding

Digital branding is the most popular, widely used and effective strategy for businesses to engage their customers. According to the survey conducted by ThinkVine, nowadays, marketers spend most of their marketing budget on digital marketing in comparison to the traditional marketing strategy.

Understanding the Audience

Marketers need to have an in depth knowledge about the traits and tastes of their Audience. If they will not understand the consumers’ behavior and purchasing patterns, they will never succeed in any of the marketing strategy.

Quality Content Increases Leads

According to a survey, businesses that actively run their blogs get 67% increased leads in a month in comparison to those who do not prefer blogging. However, content marketing is the most unabated strategy this year as well. Almost all the brands are involved in developing the most useful and informative content for their audience than ever before.

BuzzSumo is widely used to search, amplify and monitor the content. It helps to identify the most searched and used content all over the globe and it also monitors competitors’ content. This helps the marketers to manage the content and engage maximum number of customers easily.

Marketing Analytical Tools

Marketers are using various analytical tools in order to monitor the performance of the business and engagement of the customers on their digital platforms. According to the CMO survey, marketing analytics are widely used all over the globe and the expenditure is expected to rise more than 60 percent. Google Analytics is one of the most useful tools to analyze traffic. You can easily examine the traffic on your website and their activities on your web pages. Kissmetrics is another effective tool that can help in conversion of the leads into actual sales.

SEO Optimization Tools

Webbe SEO Spider works the same way in which a search engine does for your website. It helps you to find out all the weaknesses and strengths of the website design, content and structure. Not only this, It also provides a weekly updates like Meta data, internal links, sitemaps, keywords audit, H-tags and many more. If you really want to add value to your website, this is a must tool which is commonly used worldwide by the professional marketers. Deep Crawl is another powerful tool that helps to improve and monitor performance of SEO.

Email Marketing Tools

MailChimp is most dominant and widely used for the purpose of email marketing. It provides user friendly and simple structure. One of the best things about MailChimp is that it can easily be installed and used by the software dummies even. With the help of this tool, you can easily design perfect mails to target your audience.

Along with this, GetResponse is another platform for lead generation, digital solutions and email marketing. It is an innovative suite for marketing at very low prices for the enterprises and SMBs. With this tool, marketers are not only saving their money and time but they are also having a lead nurturing and generation tool that guarantees best content for the audience.

Beginners’ Guide to Business Intelligence Solutions

Current Condition of the Business Intelligence Tools Market

The sustained interest in Business Intelligence applications has driven large corporations, offshore software development centers as well as custom software development companies to focus on developing a wide range of Business Intelligence Tools suitable for each and every industry. The use of Business Intelligence tools in key industries from aerospace to iron and steel has also increased in recent years due to the uncertainty in global markets. Currently available tools including the Microsoft Business Intelligence software include numerous paid, freeware as well as open source and proprietary software, which are often customized by a custom software developer to suit the requirements of a specific client. Some of the additional categories of Business Intelligence Tools are discussed here and these constitute only a few of the business intelligence reporting tools commonly utilized by the enterprise.

Data Mining

Data mining combines key elements of statistics and computer science with the objective of identifying patterns in large data sets. Currently implemented data mining methodology includes various elements of database systems, statistics, machine learning and artificial intelligence to deliver actionable intelligence to managers, decision makers and data analysts in an enterprise. Apart from the analysis of the available raw data, additional operations performed by data mining process include online updating, visualization, discovered structure post-processing, complexity considerations, metrics to determine interest as well as data management. Data mining is distinct from information processing or large-scale data analysis as the process is based on “discovery” i.e. the detection of something new. As data mining deals with large data sets, various automated and semi-automated solutions are available to carry out the task. Data mining applications developed by any software development company focuses on performing the following tasks- anomaly detection, association rule learning, clustering, classification, regression as well as summarization. Current business applications include data mining in applications related to customer relationship management, determination of successful employee characteristics using HR department data, identification of customer purchase pattern by the marketing department as well as much more. Leading companies engaged in providing data mining tools for use in business intelligence reporting include Extra-Data Technologies, Clarabridge, Versium Analytics, emanio and Polygraph Media.

Data Warehousing

Data Warehousing in simple terms refers to any database utilized for reporting as well as analyzing enterprise data. The data in an enterprise is usually obtained from all over the organization including the HR, Marketing, Sales, Customer Support, Warehouse, administration departments. In some cases, the raw data may undergo a small degree of pre-processing prior to being used for reporting in a Data Warehouse. A traditional data warehouse (a warehouse operating on the extract-transform-load mechanism), houses the key functions by using separate staging, integration and access layers. The staging area stores all the raw data obtained from various enterprise-wide sources. In the integration layer the raw data stored in the staging area is integrated to transform it into a form suitable for analysis and stored in the data warehouse database. The data stored in the data warehouse database is arranged in hierarchical groups, which are accessible by the user through the access layer. Each data warehouse is often subdivided into data marts, which store subsets of the data integrated in the warehouse. The key objective of a data warehouse is thus to store data in a format suitable for analysis by the user using various techniques including OLAP and data mining.

The earliest data warehouses used by an organization were offline operational data warehouses. In these warehouses, the data was updated periodically (fortnightly, weekly or monthly) from operational systems and stored in a report-oriented format. In the next stage of data warehouse evolution, offline data warehouses came into existence. In offline data warehouses, the data was updated regularly from operational systems and the structure of the stored data was designed to aid the reporting process. The offline data warehouses later evolved into Online Integrated Data Warehouses, which updates the data in the warehouse in real-time by recording every transaction performed on the source data. Further evolution of data warehouses has resulted in the creation of the integrated data warehouse, which compiles the data obtained from the various departments of the enterprise to provide users with real-time access to actionable intelligence from all over the organization. Leading data warehousing solutions companies include Accenture, IBM, Igate and Infobright.

Decision Engineering

Decision Engineering is defined as a framework, which unifies various leading practices in the field of enterprise decision-making to improve the overall decision-making procedure by providing a structured approach. The decision engineering process is designed to overcome problems resulting from a “complexity ceiling” of the decision-making process. This “complexity ceiling” usually results from a mismatch between the complexity of a particular situation and the sophistication of the decision-making procedure being implemented. Decision engineering acts as a framework for providing advanced analytic techniques to a non-enterprise user while simultaneously integrating machine learning and inductive reasoning techniques to streamline the organizational decision-making procedure. The use of Decision Engineering as a business intelligence tool by enterprises is still in its infancy and further development would be required before decision engineering develops into a viable business intelligence reporting tool.

Reporting and Querying Software

Reporting and querying software are designed to provide users with access to the data stored on enterprise databases subsequent to submission of user-queries. Such tools are designed to provide a logical format to the available data sets to support enterprise-wide data accessibility as well as speed-up the organizational decision-support process. Currently, various open source business intelligence tools as well as commercial business intelligence reporting software are developed by software development companies all over the world. Some of the leading reporting and querying tools are mPower, Zoho Reports, Cognos BI, GNU Enterprise and JasperReports. Many offshore software development companies in India also provide customized versions of reporting and querying software to streamline the overall enterprise-wide decision making process.

Spreadsheets

A spreadsheet is defined as an interactive computer program, which allows the analysis of available information by use of a tabular format, which originated from the use of paper-based accounting spreadsheets. On a spreadsheet, users can modify the values in each cell of the spreadsheet and are now used widely by the financial sector as a replacement of paper-based accounting methods. The digital spreadsheets allow users to automatically calculate values after making modifications to the available data as and when necessary. Apart from the standard arithmetic calculation support, currently available spreadsheets also features support for a wide range of statistical and financial operations built into this commonly used business intelligence tool. Spreadsheets are probably the most widely used and easily available among a wide range of proprietary and open source business intelligence tools. The first spreadsheet introduced for a micro computer was Visicalc, which was overtaken by Lotus 1-2-3 at a later date. Currently Microsoft Excel, available as part of the Microsoft Office Package, is the leading spreadsheet solution utilized by enterprises all over the world.

No More Excuses for Small Business Owners for Not Growing Their Businesses

When talking about business related issues, solutions, and technologies, you will almost always group businesses as small and large. While the separation is there, it won’t be wrong to say that in a modern where digital technologies prevail, it should not be a problem for small businesses to compete with large ones. The large corporations have the advantage of having more resources without a doubt. However, there was not a time in the past when growing and expanding was as easy for small businesses as it is today.

Digital Marketing for Everyone

Digital marketing starts with a website today. When it comes to website designs, more money does not always mean a better design. If you are working with the right people and are clear about your requirements, your website can be just as impressive as the website of a large business. In fact, internet users today are more in favor of simplistic websites with a focus on the information they are looking for rather than the glitter and sparkle.

As for social media marketing, there is no difference in the size of the market that small and large businesses have to target. They are both targeting global audiences and how good they are at it is not defined by how much money they put in their marketing efforts. Social media marketing is free marketing, so there is no excuse as to who has more resources.

And if you believe that the large corporations make it to the top of the search engine results, you always have a better and more effective niche to compete within – local. With local search engine optimization, small businesses can compete with the medium and large businesses head to head. In simple words, regardless of the size of the business, everyone has access to the same market and same people today. What matters is who does it better.

Digital Solutions Are Available Specifically for Small Businesses

When it comes to software solutions for businesses, the focus is not on large corporations anymore. Today, all types of software solutions have their versions built specifically for small businesses. These digital solutions allow small businesses to cut down their costs and make use of the same technologies that large companies are using.

Take the example of CRMs. At one point, there was a notion that customer relationship management software are only for large businesses, but the things have changed quite a bit today. Web-based CRM are a revelation for small businesses. First, these CRMs provide great marketing, database, customer service and sales solutions to the businesses. Second, they are unbelievably affordable. If you own a small business, you don’t even have to worry about software integration, hardware compatibility, updates, and upgrades, etc. Keep in mind that with in-house solutions, these are the costs that make it difficult for small businesses to grow financially.

With web-based solutions designed for small businesses, you can now have access to a world-class CRM at a fractional monthly or yearly cost. Other affordable digital solutions available include invoicing software, bookkeeping software, payroll software, etc.

Customers Have the Power in Hands

The Internet has empowered customers like never before. You can’t say that just because a business is in multiple countries, it will be impressive enough for people to buy its products. The amazing thing about today’s economy is the power that customers have in their hands. Online reviewing websites, YouTube videos, blogs, etc. are among many platforms that allow customers to know more about businesses. In fact, even Google now puts business ratings and customer reviews right within its search results.

What this means is that when a customer searches for a business today, he/she is already able to see the reputation of the product they are going to buy. Furthermore, negative reviews from customers can greatly affect the sales of business, giving other businesses a chance to make their name.

Furthermore, it’s not just the quality of products that matters today. In the modern world, businesses are competing for better customer experience. If your business can give customers the experience they are looking for, your growth is inevitable despite the small size of your business.

Funding Is No Issue for Startups

It is always the starting days that matter the most for business. When you are a startup, you are looking for ways to fund your business so you can materialize your idea and polish your product/service according to the requirements of the customers. Finding a platform where you could connect with investors was a challenge in the past. This is not an issue anymore.

With like our websites, it is easier than ever for small businesses to get in touch with investors and get the right amount of investment that sets them on the path of growth. These are websites that act as a bridge between investors from all around the world and startups. With traditional banks and lenders, you are only limited to a local audience of investors. When you can’t find an investor in your local market, your hopes are almost dead.

With online funding websites, all you have to do is create a convincing pitch that explains the viability of your startup to the investors and its scope. Your pitch along with all the necessary information that you think investors should see goes on the website where it is visible to hundreds and thousands of investors. If you have done your homework and have a team of right professionals on board, getting the right investment is just a matter of hours or days.

Final Words

You can see that a small business can overcome almost all of their challenges much more efficiently today. Starting a business has become so easy that even students can be entrepreneurs today. They can lay the foundation for a business using just their pocket money. From connecting with the right investors to cutting down operational costs, all can be done from the comfort of a person’s home. The only thing that makes the difference today is if you are confident enough to take the first step.

5 Powerful Digital Solutions for Bringing That High-Tech Atmosphere to a Business School

Digital technology introduces a myriad of different ways for many kinds of institutions to better communicate with their market as well as streamline their processes, and one of the types of institutions we’ve really seen embrace this is educational institutions. But nowhere is that more apparent and effective than a business or finance school. The reason is because a business school needs to create that high-tech atmosphere so when students and members of the public walk on campus, they instantly feel they are in an environment at the cutting edge of modern business.

So let’s look at 5 different ways we can harness this digital technology to bring that high-tech atmosphere into play.

1. Digital directory

One way to harness that appeal that really capitalizes on the resourcefulness of digital tech is a digital directory. These directories are set up to help people who may not be familiar with the campus find their way around. It shows them where they can find important campus locations or specific faculty members.

And a major benefit of this is it cuts down on the need for wasteful interactions with staff when they are not needed. Time saved is money saved, and that money can be diverted back into making your educational facility as effective as possible.

2. Digital Bulletin Board

Another great cutting edge solution is the digital bulletin board. These can be used to make announcements or display key information. But in the case of a business school, where we are really shooting for that high-tech financial atmosphere while we prepare students for the business world, it pays well to have the bulletin board also display live market data. It all goes toward your institutional “brand.”

3. Recognize Important Figures

Digital Donor Recognition Boards offer an amazing way to highlight key figures in your school’s success and further saturate your school in a high-tech aura. These types of boards can be used to recognize founders, donors, alumni?the choice is really yours. And the interactive nature of these displays allows users to find their own way through the display, as if reading a story about your institution.

4. Program Information

The essence of your school is really learning, isn’t it? And interactive digital signage is also great for displaying program information, where students can take a detailed look at what to expect from certain courses or different academic paths, using touch-tone technology to flip through the options of their choice as if turning the pages of a high-tech catalog. No paper needed…

5. Finance Lab

Finally, a finance lab offers an amazing atmosphere where learning can be brought to the max. A collection of different digital solutions can be used to put together the ultimate business learning environment, bringing your students right into the world they are preparing to enter and putting the world’s most high-tech finance tools right at their fingerprints.

This is really just the tip of the iceberg when it comes to the solutions digital technology can provide for business education facilities.